Planning Services
Primary customer research. We use a variety of proprietary research tools, coupled with industry-standard techniques to gain a highly-detailed understanding of your customers. We use those insights to drive the creation of successful marketing programs.
Competitive and market research. You can learn things from your competitors. Sometimes even knowing who you are competing against can be tough to figure out. We can help. We investigate the campaign strategies and performance of the competitors you do know, and have a variety of tools to help us find competitors you didn’t think you had. Campaign analysis, positioning analysis, heuristic evaluations of their websites and customer experience are all components of how we understand the threats to our success.
Digital marketing strategy. Maybe you need help with online visibility or acquisition, or you want to provide your customers with a better Web experience. We help with that. Our collaborative teams gather data from a variety of sources, analyze the current situation, lead workshops with you and your teams, identify opportunities and develop strategies that are actionable, and work. Whatever your marketing goals are, we can help you achieve them.
Integrated search marketing strategy. Users of search engines experience a search results page as a singular experience. Doesn’t it make sense to think about how to manage your natural search and paid search strategies in an integrated fashion? We think so. In fact, we know so. We have proven we can drive lift in clicks, interactions and conversions. Our experience consistently shows that there is greater value in developing a search strategy that integrates natural optimization efforts with your paid media services than in planning each component in individual silos.
Social media/word-of-mouth strategy. Customers will share bad news three times more often than they’ll spread good news. With all the consumer-generated content on blogs, video-sharing sites, Wikis, bookmarking sites, discussion boards, website forums and newsgroups, do you want to take a chance on how the news they’re sharing will affect their perception of your brand? We find and map the active communities that your key customers visit regularly. We listen to what’s being said, helping you to identify areas of potential risk as well as opportunities. Finally, we develop strategies to help you embrace, energize or support those communities.
Analytics and performance planning. At the end of the day, it often comes down to a few simple questions: How well did the campaign do, did we make money and what did we learn from it? Instead, you’re often flooded with data, and lacking real answers. That’s where we come in. Campaign and site-side analytics, segmentation modeling, optimization, integrated offline-to-online campaign reporting – you name it, we can help.
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